William Powell

A long established supplier of guns and shooting equipment

 
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THE BRIEF

We were approached by William Powell to transform their catalogue marketing. This involved not only redesigning the catalogue, to make it far more effective, but coaching the staff and introducing a structured approach to catalogue marketing.

THE JOB

We helped plan the catalogue from scratch, starting from grouping products better and reorganising the structure of the catalogue sections to make it easier to find and buy from.
As well as adding loads more products to their catalogue, they also wanted to introduce an 'own brand' range. We organised a days photo shoot, hiring models and using the owners own fabulous rural location to create a stunning setting.
The catalogue looked great and gave the look and feel they were after. After a lot of hard work the catalogue was well received and really gave a boost to sales. A summer lifestyle catalogue soon followed catering for the country home market.

KEY ACTIVITIES:

  • Catalogue Design
  • Copywriting
  • Print Specification
  • Photography
  • Mailing
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