Welco

With over 70 years of industry experience Welco supplies a huge range of high-quality workplace, health and education products.

 
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THE BRIEF

Rajapack acquired Welco in 2017 and decided to make big steps to revive its marketing activity, including the mail order side of the business. Having already mailed catalogues for a number of years they needed help to get it working harder and generating sales.

THE JOB

Catalogues 4 Business took the catalogue back to the start, reviewing and scrutinising every page to get the best out of the products on offer. Everything from copy, imagery, call outs, cross sells and page navigation were reworked. A new format and reduced size for the catalogue also meant they could save a large amount of budget just on postage.

KEY ACTIVITIES:

  • Catalogue Design & Production
  • Project Managment
  • Strategy
  • Data and Mailing
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