Trehane are world-renowned suppliers of camellias and they also were the family responsible for introducing blueberries to the UK
Gardening is the number one pastime for most households and the competition between suppliers is fierce, the key to success is specialisation. There was a lot of heritage and expertise to convey. As well as highlighting the wonderful imagery, the catalogue also contained lots of advice and information to help customers get the best from their plants.
Using clear navigation throughout the catalogue combined with clear icons to indicate plant size, planting conditions and hardiness made it much easier to use. We ensured the catalogue was easy to order from and made use of call out boxes to inform buyers of choices available.
Overall the catalogue was well received and improved order values.
- Catalogue Design
- Print Specification
- Data Organisation
- Project Managment