The Leprosy Mission

An international Christian organisation which helps those affected by leprosy

 
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THE BRIEF

Charities have to sell in very specific way, they have to compete commercially whilst reinforcing the key drivers behind the charity’s aims.
Our involvement has included training the marketing team to get the best from their catalogue production and a thorough review of their print production process.
TLM wanted a solution that would raise awareness of their mission whilst being able to sell more products to their customers and work better, all whilst saving them money.

THE JOB

Simple things like redesigning the order form/cover sheet saved thousands of pounds in personalization costs.
We also made the catalogues sell harder and appear more commercially driven. We introduced product upsells, promoted special offers, crossells and also multibuys.
All this, combined with a more structured and sales-focused design has really improved catalogue performance.

KEY ACTIVITIES:

  • Catalogue Design
  • Print Specification
  • Mailing/Distribution
  • Training & Marketing Support
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