Stentor

The leading manufacturer of student stringed orchestral instruments worldwide.

 
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THE BRIEF

Having only ever used internal literature to sell and promote their instruments, Stentor took the step to look for a specialist to help design and create a strong catalogue to market with. C4B were enrolled to help work out the best approach.

THE JOB

We reviewed how the products were being sold and worked closely with the Stentor team to improve copy and images. The catalogue now includes cross sells, upsells and calls to action. Above all, it's now easier to buy from and is a helpful tool for retailers to sell direct to the public. It has been very well received and a third version is in production soon!

KEY ACTIVITIES:

  • Catalogue Design
  • Print Specification
  • Copywriting
  • Reviewing Mailing Data
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