As well as producing printed catalogues (and we do that very well!), we are often asked to crate a 'digital' version of the catalogue to be hosted online.
Not only does this allow visitors to your website the ability to see your catalogue, it can also be used to link to product pages, improve SEO and allow another channel of activity, as a sort of hybrid between a web page and a traditional printed catalogue.
Online retailer of Motocross gear 1stMX likes to give instant access to his catalogue for all his customers. The flipbook version lets him promote the catalogue well ahead of it being printed and mailed, giving an exclusive preview of the forthcoming gear!