Mobilise your website and chase the money!

You can’t afford to ignore the importance of mobile optimisation if you are to survive and flourish in today’s markets!

The web drives sales both directly and indirectly, and there is a greater use of social media channels for both personal and business marketing. In order to target your customers effectively you have to consider the types of devices that your digital media is viewed on. And this includes websites, email, digital publications and social media.

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The rise of me-tail personalisation

Customers value brand above all else, and the bigger the brand the more the likelihood of detachment from their customers; this has to be realigned. Consumers want to be indulged during their shopping experience and for the information to be spoon-fed to them. This may sound simple, but the information cannot be universal to all, it has to be specific.

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Story Driven Marketing

Simply listening to your customer can transform the way your business functions. A customer’s story is an important tale of their experience with a product. Whether this is a fairytale or a nightmare, there will be aspects of the story that can be taken and adapted (if needed) positively.

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The growth of online shopping

The growth of online shopping hit a record high in December according to the British Retail Consortium (BRC). The report stated that one in five non-food items were bought online, with a 19.2 % growth in Internet purchases from the previous year. There has been a huge 150 per cent increase in shopping via smartphones compared to 2012.

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