Atec Autotechnic

A leading manufacturer in fluid transfer parts for high performance cars and motorsport cars.

 
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THE BRIEF

Our digital team had been working with Atec since 2011, having created their e-commerce website for ordering their extensive range of brake fluid system products. After a previous attempt to create a catalogue they approached us to pick up  the project.

THE JOB

Immediately we got to work and implemented the following:

  • Use of lifestyle images – adding feel for the motorsport they are involved in
  • Better use of space – condensed down wasted space and cut down the printing cost
  • Improved typography – clearer and easier to navigated levels of type
  • New photography – consistent imagery and style
  • More sales led – better grouping and clearer proposition
  • Additional technical information – improved consumer understanding of products

We  enjoyed working on this catalogue and the final result was extremely impressive. 

KEY ACTIVITIES:

  • Catalogue Design
  • Print Specification
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