A leading manufacturer in fluid transfer parts for high performance cars and motorsport cars.
Our digital team had been working with Atec since 2011, having created their e-commerce website for ordering their extensive range of brake fluid system products. After a previous attempt to create a catalogue they approached us to pick up the project.
Immediately we got to work and implemented the following:
- Use of lifestyle images – adding feel for the motorsport they are involved in
- Better use of space – condensed down wasted space and cut down the printing cost
- Improved typography – clearer and easier to navigated levels of type
- New photography – consistent imagery and style
- More sales led – better grouping and clearer proposition
- Additional technical information – improved consumer understanding of products
We enjoyed working on this catalogue and the final result was extremely impressive.
- Catalogue Design
- Print Specification