Prescription Swimming Goggles is an established online company selling prescription lens goggles and diving masks. Offering pre-made or made to order goggles their business has gone from strength to strength and their decision to mail a catalogue was a way to extend their reach and gain new customers.
For a prospecting catalogue, it was decided that they should mail a smaller A5 16 page catalogue, selling most of their eye wear range as well as ancillary products and accessories. So far the response has been good and web sales have increased.
Key activities: Catalogue design, print specification, database organisation, mailing and post