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Exporta are one of the largest suppliers of plastic pallets and pallet collars in the UK. With a vast product range, they approached us to produce their 2014/15 catalogue as well as an e-commerce website. Keen to promote other parts of their product range other than just the pallets, our team set about defining a clear style and layout for the catalogue.
We developed a new icon set, clear call outs and the inclusion of their company mascot (a puffin!). The catalogue has clear pagination and is very easy to navigate, which helped when introducing the new product range.
Some of the Exporta products are quite technical, so we made use of call-outs for certain products, describing specific features and benefits of the product.
This project is a great example of our catalogue and digital teams working together to offer a complete solution for the client.