Bowdens is a family business specialising in mail order plants. We were approached by Bowdens in 2014 to create their spring catalogue for 2015. Our approach was to produce a catalogue that made better use of the avaialable space, with clearer call to actions and extra features such as more eye catching imagery and customer testimonials.
The images were used in a way that created a much more natural feeling, improving eyeflow and product presentation throughout. We also designed a suite of icons to be used with the catalogue to draw the eye to the benefits and features of certain products.
The print quality was also massively improved in comparison to the previous Bowdens catalogue, with better quality and colour reproduction.