Our digital team had been working with Atec since 2011, having created their e-commerce website for ordering their extensive range of brake fluid system products. After a previous attempt to create a product catalogue they approached us in 2013 for us to pick up on the project. Immediately we got to work and implemented the following:
- Use of lifestyle images – adding feel for the motorsport they are involved in
- Better use of space – condensed down wasted space and cut down the printing cost
- Improved typography – clearer and easier to navigated levels of type
- New photography – consistant imagery and style
- More sales led – better grouping and clearer proposition
- Additional technical information – improved consumer understanding of products
We really enjoyed working on this catalogue and the final result was extremely impressive.