How we work
Why use a specialised catalogue company?
Catalogues are a unique marketing medium and require understanding on a number of levels. Creating a great looking catalogue is next to useless if it doesn’t sell. But it is not just about strong design and layout, it's also about ease of use and not placing barriers to the completion of the sale. Simple changes can often bring great results.
Catalogues have to earn their keep - and their contribution to sales justifies their existence
It is also important to remember that catalogues are a both a sales and marketing tool. When a catalogue lands on a desk or doormat it is both your brand advocate and your sales person. And when working in competitive markets, brand affinity and integrity can clinch sales.
Web vs Catalogues - it's both and more
Although the web is transparent and buying patterns can be fickle, printed catalogues still have a huge part to play in reinforcing your brand and your sales proposition. Helping you understand this mix and how it integrates with a multi-channel strategy is what Catalogues 4 Business does best.
As well as being outstanding catalogue designers we can also help you in other ways:
• Catalogue Reviews and CritiquesCatalogue Reviews and Critiques
Our free critique service is extremely popular and gives a good insight into how your catalogue is performing.
We go beyond design and also look at formats and ways to maximise mailing and printing costs. We can also carry out in-depth page-by-page catalogue reviews at reasonable costs.
• Project ManagementProject Management
Keeping a catalogue on track is a big challenge, and the bigger the catalogue the bigger the challenge.
From planning, right the way through to mailing, we can track, monitor and implement all parts of the process. We can put people and processes in place to ensure that all projects meet their deadlines.
• Catalogue Strategy and DistributionCatalogue Strategy and Distribution
Getting your catalogue out there to the right prospects and customers can be a real challenge. We can work with you to source new data, cleanse your database and make sure your catalogue is being mailed at the right time and to the right people. We have vast experience in making your catalogue work harder.
• Training and ConsultancyTraining and Consultancy
Does your team's knowledge need a boost? Are you unsure where to take your catalogue? Need an injection of specialist knowledge? We can work with you and your team to improve catalogue design and marketing skills, and help realise your goals. Training can often give time to really look at what you are doing and how to improve.
• Print Sourcing and ManagementPrint Sourcing and Management
We have some great contacts with the major web and sheet fed print companies in the UK. Not being tied to a particular printer means we can offer impartial advice on the best format to suit your particular catalogue.
We can also manage the whole print process from proofing to press pass.
• PhotographyPhotography
Great images make great catalogues. Working only with experienced, specialist, catalogue photographers means outstanding results.
We can also organise and art direct photoshoots.
• CopywritingCopywriting
Copy can make or break a catalogue sale, it has to be sharp, direct, engaging and benefit driven. Our services range from simple copy editing through to full catalogue copywriting.
• Email MarketingEmail Marketing
An increasingly important part of the catalogue marketing mix, e-mail marketing is not simply sending out a message and crossing your fingers.
As with all marketing communications, they need to be targeted, measured and reviewed. We have teamed with some great partners who devise and implement sophisticated contact strategies and surveys.
• Digital Catalogues and MailersDigital Catalogues and Mailers
Although no replacement for paper catalogues, digital versions can be a great extension to the contact strategy. They are cost-effective to distribute and can link directly into your web marketing and e-commerce.
If you want to learn more about Catalogues 4 Business and share our passion for catalogue excellence, please contact Ian Simpson on 0845 2300 258 or drop us an email.
catalogues aim
to sell products!
