Catalogues are a unique marketing medium and require understanding on a number of levels. Creating a great looking catalogue is next to useless if it doesn’t sell. But it is not just about strong catalogue design and layout, it's also about ease of use and not placing barriers to the completion of the sale. Simple changes can often bring great results. It is also important to remember that catalogues are a both a sales and marketing tool. When a catalogue lands on a desk or doormat it is both your brand advocate and your sales person. And when working in competitive markets, brand affinity and integrity can clinch sales. This passion is matched by Catalogues 4 Business’ desire for excellence in everything we do. Our catalogue design solutions exploit brand and product offering to maximum effect and make every page work hard to sell your products. As well as being outstanding catalogue designers we can also help you in other ways:
Catalogue Reviews and Critiques Our free critique service is extremely popular and gives a good insight into how your catalogue is performing.
We go beyond design and also look at formats and ways to maximise mailing and printing costs. We can also carry out in-depth page-by-page catalogue reviews at reasonable costs.
Project Management Keeping a catalogue on track is a big challenge, and the bigger the catalogue the bigger the challenge.
From planning, right the way through to mailing, we can track, monitor and implement all parts of the process. We can put people and processes in place to ensure that all projects meet their deadlines.
Catalogue Strategy and Distribution Getting your catalogue out there to the right prospects and customers can be a real challenge. We can work with you to source new data, cleanse your database and make sure your catalogue is being mailed at the right time and to the right people. We have vast experience in making your catalogue work harder.
Training and Consultancy
Does your team's knowledge need a boost? Are you unsure where to take your catalogue? Need an injection of specialist knowledge? We can work with you and your team to improve catalogue design and marketing skills, and help realise your goals. Training can often give time to really look at what you are doing and how to improve.
Print Sourcing and Management
We have some great contacts with the major web and sheet fed print companies in the UK. Not being tied to a particular printer means we can offer impartial advice on the best format to suit your particular catalogue.
We can also manage the whole print process from proofing to press pass.
Photography
Great images make great catalogues. Working only with experienced, specialist, catalogue photographers means outstanding results.
We can also organise and art direct photoshoots.
Copywriting
Copy can make or break a catalogue sale, it has to be sharp, direct, engaging and benefit driven. Our services range from simple copy editing through to full catalogue copywriting.
Email Marketing
An increasingly important part of the catalogue marketing mix, e-mail marketing is not simply sending out a message and crossing your fingers.
As with all marketing communications, they need to be targeted, measured and reviewed. We have teamed with some great partners who devise and implement sophisticated contact strategies and surveys.
Digital Catalogues and Mailers
Although no replacement for paper catalogues, digital versions can be a great extension to the contact strategy. They are cost-effective to distribute and can link directly into your web marketing and e-commerce.
Catalogues 4 Business are acknowledged experts in creating catalogues that sell.
Our unique free critique service will give you a valuable insight into how your catalogue measures up to industry 'best practice'. We will look at how strong your cover is, how your overall proposition integrates with your presentation, whether your photography could work harder, if you are making best use of proven catalogue dynamics, and much, much more!
All we need is a copy of your latest catalogue and if possible brief synopsis of your catalogue strategy and how the catalogue you send fits within it. In return we will send you a
critique of just how well we think your
catalogue is doing.
And remember this is all
FREE with no obligation, what have you got to lose! Visit our contact page for our address or get in contact to ask for further details..
